The Genius of Amul: Top 10 Marketing Campaigns You’ll Never Forget
Introduction to Amul Amul (short for Anand Milk Union Limited) is one of India’s most celebrated and pioneering dairy cooperatives, renowned for its transformative impact on India’s dairy industry and rural economy. Established in 1946 in the small town of Anand, Gujarat, Amul emerged at a time when India faced significant challenges in milk production […]
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