The meaning of marketing is the process of market research, promoting, advertising, selling, and delivering products and services to a customer. It is a broader concept than sales and advertising. In fact, Sales and Advertising comes under the concept of marketing.
In simple terms, the company has to solve the problems of the customers. A company has to conduct market research on consumers and what the consumer wants. The company has to create and promote the products or services accordingly to compel the consumer to purchase the products and services.
The process starts from the beginning till the end of a product for a company. It starts even before the invention of the product.
It attracts attention, acquires trust, and retains a long-lasting relationship with customers.
The concept of marketing is a very broad concept. It helps a company to build strategies, and brands, achieve its objectives and make handsome profits from the satisfaction of customers.
The concept decides the right product for the right customers at a right time.
It is one of the primary components of business management and commerce. Marketers can direct their products to other businesses (B2B marketing) or directly to consumers (B2C marketing).
The term marketing, which is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships. It is the business process of identifying, anticipating, and satisfying customers’ needs and wants.
It is currently defined by the American Marketing Association (AMA) as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.
India is a country of diverse cultures. It has had many traditions for decades. Many companies have come up with various products to satisfy their consumers. Some products have become brands now and ruling the Indian market for decades. The list of famous top 10 Indian brands are – Here is the List of the …
I have listed the top 10 best international brands all over the world. There are many successful marketing campaigns over the world. Many companies have become brands all over the world with these marketing campaigns. People just recognize their brand and purchase their products; they do not require any marketing after creating a brand name …
International Brands – Top 10 Best International Brands Read More »
Importance of Marketing Today, I am showing you the Importance of Marketing. Marketing is an important factor in the business. It enhances the growth of the business, smooth delivery of products to consumer, employment, and generate economy in the country. I will show you how marketing is important for the business world. 1. Exchange of …
Introduction to Marketing I start with a proverb to introduce the marketing world. “It’s not what you sell that matters as much as how you sell it!” — Brian Halligan, CEO & Co-Founder, HubSpot This quote says about how to sell our product to customers is marketing. We can sell all the products but what …
Introduction This quote says about how to sell our product to customers is marketing. We can sell whatever product we want to but what to sell, how to sell, and what products to produce all depend on marketing. “It’s not what you sell that matters as much as how you sell it!” — Brian Halligan, …
