Marketing

The meaning of marketing is the process of market research, promoting, advertising, selling, and delivering products and services to a customer. It is a broader concept than sales and advertising. In fact, Sales and Advertising comes under the concept of marketing.

In simple terms, the company has to solve the problems of the customers. A company has to conduct market research on consumers and what the consumer wants. The company has to create and promote the products or services accordingly to compel the consumer to purchase the products and services.

The process starts from the beginning till the end of a product for a company. It starts even before the invention of the product.

It attracts attention, acquires trust, and retains a long-lasting relationship with customers.

The concept of marketing is a very broad concept. It helps a company to build strategies, and brands, achieve its objectives and make handsome profits from the satisfaction of customers.

The concept decides the right product for the right customers at a right time.

It is one of the primary components of business management and commerce. Marketers can direct their products to other businesses (B2B marketing) or directly to consumers (B2C marketing).

The term marketing, which is commonly known as attracting customers, incorporates knowledge gained by studying the management of exchange relationships. It is the business process of identifying, anticipating, and satisfying customers’ needs and wants.

It is currently defined by the American Marketing Association (AMA) as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

 

Going Beyond the Can: Pepsi’s Innovative Marketing Campaigns

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Taste the Marketing Lessons: We Can Learn from Domino’s Pizza Campaigns

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Empowering Dreams: Vodafone’s Inspiring Marketing Campaigns

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Joy on the Menu: McDonald’s Marketing Campaigns That Defined a Generation

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Sustainability in the Spotlight: The Success of Samsung’s Marketing Campaign

Introduction to Samsung Samsung, a multinational conglomerate, has gained widespread recognition for its expansive array of products and services. Originating in South Korea in 1938, Samsung has emerged as one of the most influential and expansive companies globally. Its operations span diverse sectors, encompassing consumer electronics, mobile devices, home appliances, semiconductors, and beyond. A driving …

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From ‘1984’ to ‘Privacy on iPhone’: The Story of Apple’s Unforgettable Marketing Campaigns

Introduction to Apple Apple Inc. is a renowned multinational technology giant headquartered in Cupertino, California, in the United States. The company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple has become one of the world’s most prominent and influential companies due to Apple marketing campaigns. Apple is renowned …

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Digital Marketing: The Future of Marketing

Introduction Digital marketing is the practice of promoting a good, service, or brand via digital channels including search engines, social media platforms, email, mobile applications, and websites. It is a broad term that encompasses a range of online marketing tactics and strategies. Digital marketing allows businesses to connect with their target audience in real-time, providing …

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The Traditional Marketing Power in Digital World

Introduction Traditional marketing refers to the conventional methods of promoting and selling products or services. It includes television and radio commercials, print advertisements (newspapers, magazines, billboards, flyers), direct mail, telemarketing, and trade shows. Typically, designers create these methods to reach a large audience. It generates brand awareness and interest in a product or service. Traditional …

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