8Ps of Marketing: Key Strategies for Marketing Success
Marketing has evolved from the traditional 4Ps of marketing (product, price, place, promotion) to the 8Ps of marketing (product, price, place, promotion, people, processes, positioning, performance). This expanded framework aims to address modern market demands by incorporating elements like customer engagement, strategy execution, value communication, and performance measurement, ensuring long-term business success.
8Ps of Marketing: Key Strategies for Marketing Success Read More »