Fevicol’s 10 Best Campaigns: Creative Marketing That Made Glue Go Viral
Introduction to Fevicol Fevicol, a flagship brand of Pidilite Industries, is not just India’s most trusted adhesive but also one of its most iconic and beloved brands. Launched in 1959, Fevicol began as a synthetic white resin adhesive for carpenters, offering a revolutionary alternative to traditional animal-based glues. Over the decades, it has evolved from […]
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