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Product Marketing 101: Turning Ideas into Market Success

2 Comments / Blog, Marketing / /

A product in marketing includes tangible goods, services, or ideas designed to meet consumer needs. Its importance lies in features, branding, life cycle stages, and differentiation strategies. Understanding these aspects aids companies in achieving customer satisfaction, competitive advantage, and long-term success. However, challenges like product obsolescence and high development costs exist.

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8Ps of Marketing: Key Strategies for Marketing Success

4 Comments / Blog, Marketing / /

Marketing has evolved from the traditional 4Ps of marketing (product, price, place, promotion) to the 8Ps of marketing (product, price, place, promotion, people, processes, positioning, performance). This expanded framework aims to address modern market demands by incorporating elements like customer engagement, strategy execution, value communication, and performance measurement, ensuring long-term business success.

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