10 Nykaa Campaigns That Show the Future of Beauty & E-Commerce
Introduction to Nykaa Founded in 2012 by Falguni Nayar, Nykaa has become one of India’s most celebrated success stories in the beauty, fashion, and lifestyle space. What began as a pure-play online retailer offering a curated selection of cosmetics has grown into a powerhouse omnichannel brand, reshaping how Indians discover, purchase, and experience beauty. Today, […]
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