Introduction to Amul Novelties
Amul Novelties represent the perfect blend of creativity, flavour, and convenience, offering ice cream lovers a delightful range of ready-to-eat treats crafted for instant indulgence. Designed to satisfy every mood and craving, Amul’s novelty collection includes sticks, bars, cones, sandwiches, and premium coated desserts—all made with rich dairy goodness and the brand’s signature commitment to quality. Each product in this range is thoughtfully created to deliver a unique taste experience, making Amul Novelties a favourite among children, teens, and adults alike.
What makes Amul Novelties truly exciting is the sheer variety they offer. Whether it’s the crunch of a chocolate-coated bar, the caramel swirl in a premium cone, or the creamy richness of a classic ice cream sandwich, every novelty promises a burst of flavour in every bite. Popular choices like the Choco Bar, Orange Bar, Tricone Butterscotch, Frostik, and Double Sundae have become iconic for their taste and affordability, making them accessible treats for millions across India. With innovation at the heart of the range, Amul continues to introduce new textures, flavours, and formats that keep the category fresh and engaging.
Convenient, portable, and crafted for on-the-go enjoyment, Amul Novelties offer an easy way to enjoy premium ice cream without any fuss. They are perfect for quick refreshment on a hot day, a small celebration, or a simple moment of indulgence. Each product is made with high-quality ingredients and real milk, ensuring that both flavour and nutrition are well-balanced.
With their irresistible appeal and wide availability, Amul Novelties have become a staple in India’s ice cream culture, adding fun, flavour, and nostalgia to everyday life. From timeless favourites to modern innovations, the novelty range continues to delight taste buds and bring joy with every bite.
1. Amul Cassatta
Amul Cassatta is a classic Indian frozen dessert that brings together a delightful combination of flavours, textures, and colours in one beautifully layered treat. Known for its festive and nostalgic appeal, this signature novelty stands out because it offers much more than a single-flavoured ice cream. Each slice delivers a harmonious blend of creamy ice cream, soft cake, fruity sweetness, and crunchy nuts — creating a multi-sensory experience that feels indulgent and celebratory.
At the heart of Amul Cassatta lies its creamy tri-flavoured ice cream, usually featuring vanilla, strawberry, and pistachio. These flavours compliment each other perfectly, balancing sweetness, richness, and a touch of nuttiness. Surrounding the ice cream is a soft, spongy cake layer that adds an unexpected yet enjoyable texture, making every bite feel wholesome and dessert-like. The top is often garnished with tutti-frutti or chopped nuts, adding colour, crunch, and a burst of fruity flavour.
The Cassatta is beloved for its nostalgic charm — a dessert that many associate with celebrations, birthdays, and family gatherings. It feels premium yet familiar, making it a standout novelty in Amul’s ice cream lineup. Whether enjoyed on a sunny afternoon or shared after a meal, Amul Cassatta promises a satisfying, layered experience that delights every palate.
2. Amul Cookie Sub
The Amul Cookie Sub is a fun, portable ice-cream treat that pairs creamy ice-cream with the satisfying crunch of chocolate cookies. Instead of a cone or cup, the ice-cream is sandwiched between two chocolate cookie biscuits — creating a convenient “ice-cream sandwich” format that’s easy to enjoy on the go.
Each piece contains smooth ice-cream (often chocolate or Belgian-style based) encased in cookie shells, offering a nice contrast between soft creaminess and crunchy biscuit. This textural mix, along with the chocolate-cookie taste, makes it a favourite among kids, teens, and adults alike.
Portioned as an 80 ml (or approx. 52 g) serving, Cookie Sub is perfect for quick indulgences, short dessert cravings, or simply a sweet snack break. According to nutritional info for a similar ice-cream sandwich portion, one serving delivers about 142 kcal, with approximately 6.1 g fat, 24.5 g carbohydrates, and 2.6 g protein — making it a manageable treat if you’re watching portion sizes.
Because of its portability and satisfying blend of textures — crunchy cookie exterior and creamy interior — the Amul Cookie Sub stands out among Amul’s “novelties” as a fun, quick, and tasty dessert snack.
3. Amul Ice Cream Sandwich
The Amul Ice Cream Sandwich is a nostalgic and delightful frozen treat that brings together the perfect blend of creamy ice cream and soft, chocolatey biscuits. Designed for easy, on-the-go enjoyment, it transforms the classic ice-cream experience into a fun, handheld dessert that appeals to all age groups. Its simple yet satisfying composition makes it one of Amul’s most loved novelties.
At the core of this treat lies smooth, rich vanilla ice cream — a flavour chosen for its universal appeal and its ability to balance perfectly with the biscuit layers. The ice cream is sandwiched between two soft chocolate biscuits that offer a mildly crunchy bite at first, followed by a melt-in-the-mouth texture. This combination of creamy, cold ice cream and warm chocolate notes creates a comforting contrast that makes each bite memorable.
The Amul Ice Cream Sandwich stands out for its convenience, portion size, and familiar flavours. It’s ideal for quick dessert cravings, mid-day indulgence, or a simple sweet treat without the fuss of cones or cups. Loved for its simplicity, affordability, and satisfying taste, it brings back childhood nostalgia while delivering the quality and richness that Amul is known for. Whether shared or enjoyed solo, it remains a timeless favourite among frozen treats.
4. Amul Pista Malai Kulfi Roll Cut
Amul Pista Malai Kulfi Roll Cut is a traditional Indian frozen dessert that combines rich, creamy flavours with the nostalgic taste of kulfi crafted in a classic roll form. This kulfi celebrates the essence of Indian sweets by blending thick malai, aromatic cardamom, and premium pistachios into a luxurious and satisfying treat. Each slice delivers a perfect balance of creaminess and subtle nuttiness, making it a favourite among kulfi enthusiasts and dessert lovers alike.
The roll-cut format makes it convenient and visually appealing — simply slice and serve. This presentation adds an authentic touch, reminiscent of kulfi carts and festive celebrations. The dense, slow-frozen texture ensures that every bite is rich, velvety, and infused with the natural flavour of pista. Generous pistachio bits add a delightful crunch, enhancing the overall experience with their earthy sweetness.
Amul Pista Malai Kulfi Roll Cut is ideal for family gatherings, festive occasions, or simply treating yourself after a meal. Its traditional flavours combined with Amul’s signature quality make it a timeless dessert that bridges the gap between everyday indulgence and celebratory delight. Whether enjoyed alone or paired with falooda, this kulfi delivers an authentic, refreshing taste of India’s beloved frozen heritage.
5. Amul Kaju Malai Kulfi Roll Cut
Amul Kaju Malai Kulfi Roll Cut is a luxurious take on traditional Indian kulfi, offering a rich blend of creamy malai and the distinctive flavour of premium cashews. Crafted in a classic roll format, this kulfi brings together the nostalgia of traditional Indian desserts with the convenience and quality that Amul is known for. Each slice reveals a dense, smooth texture infused with the natural sweetness of milk and the delicate crunch of finely chopped kaju.
What sets this kulfi apart is the depth of flavour achieved through slow freezing, which gives it a thick, velvety consistency. The malai base delivers a rich, indulgent taste, while the cashews add a subtle nuttiness that enhances every bite. The combination feels festive, familiar, and satisfying — perfect for anyone who appreciates authentic Indian desserts.
The roll-cut format makes serving easy and elegant, ideal for family meals, celebrations, or simply enjoying a traditional treat at home. Its classic taste profile pairs well with falooda, rabri, or even fresh fruits, but it is equally delightful on its own.
Amul Kaju Malai Kulfi Roll Cut captures the essence of old-fashioned kulfi with a premium twist, making it a beloved indulgence for those who enjoy rich, nutty, and authentically Indian flavours in their frozen desserts.
6. Amul Chocoberg
Amul Chocoberg is an indulgent ice-cream novelty crafted especially for chocolate lovers who crave a rich and layered dessert experience. True to its name, this treat resembles a delightful “mountain” of chocolate, combining creamy ice-cream, decadent coatings, and crunchy textures to create an irresistible bite. It stands out as one of Amul’s most popular premium novelties, offering both visual appeal and a deeply satisfying chocolate flavour profile.
At the heart of Amul Chocoberg is smooth, velvety chocolate ice-cream that delivers a rich and cocoa-forward taste. This creamy core is encased in a thick layer of chocolate coating, giving the treat a delightful snap when bitten into. The outer shell often includes crunchy nut or cookie bits, adding texture and balancing the softness of the ice-cream inside. Each bite offers a harmonious mix of creaminess, crunch, and intense chocolate richness.
Conveniently packaged and easy to enjoy on the go, Amul Chocoberg appeals to children, teens, and adults who appreciate a premium, dessert-like ice-cream experience. It feels indulgent yet comforting — perfect for satisfying late-night cravings, treating yourself after a meal, or enjoying a quick chocolate escape during the day. With its layered textures and deep chocolate flavour, Amul Chocoberg remains a standout delight for anyone who loves all things chocolate.
7. Amul Punjabi Kulfi
Amul Punjabi Kulfi is a classic Indian frozen dessert that brings together rich, traditional flavours with the trusted quality of Amul. Inspired by the authentic kulfi-making techniques of Punjab, this treat is dense, creamy, and intensely satisfying — offering a nostalgic taste that reminds many of roadside kulfi carts and festive celebrations. Its slow-frozen texture ensures that every bite is thick, velvety, and full of natural dairy richness.
The kulfi is made using a blend of full-cream milk, malai, and traditional flavourings like cardamom and saffron, giving it a warm, aromatic sweetness. Unlike regular ice-cream, Punjabi Kulfi has a slightly chewy, fudgy consistency that enhances the overall experience, making it feel more indulgent and wholesome. Bits of nuts such as pistachios or almonds often add a gentle crunch, elevating the texture and offering small bursts of earthy flavour.
Conveniently packaged on a stick, Amul Punjabi Kulfi is easy to enjoy anywhere — as a refreshing snack on a hot afternoon or as a comforting dessert after a meal. Its rich taste, traditional ingredients, and nostalgic charm make it a beloved favourite among all age groups. For anyone seeking an authentic, old-fashioned kulfi experience, Amul Punjabi Kulfi delivers a perfect balance of flavour, texture, and cultural warmth.
8. Amul Kashmiri Kulfi
Amul Kashmiri Kulfi is a rich and aromatic frozen dessert inspired by the royal flavours of Kashmir. Known for its distinctive blend of saffron, dry fruits, and creamy milk, this kulfi captures the essence of traditional Kashmiri sweets in a refreshing and indulgent form. Each bite offers a delightful balance of sweetness, fragrance, and texture, making it a standout treat among Amul’s kulfi range.
The kulfi features a luxurious malai base slow-frozen to achieve the dense, velvety texture that kulfi lovers cherish. What elevates it further is the infusion of saffron (kesar), which grants a golden hue and a subtle floral aroma. Complementing this are crunchy bits of premium nuts like almonds and pistachios — ingredients commonly associated with Kashmiri desserts. These nuts add both richness and a satisfying bite, enhancing the overall sensory experience.
Served on a stick for convenience, Amul Kashmiri Kulfi is easy to enjoy anytime — whether as a cooling treat on warm days or as a flavourful dessert after meals. Its blend of traditional ingredients, authentic taste, and creamy consistency gives it a regal charm that appeals to all age groups. For anyone craving a kulfi with depth, aroma, and cultural richness, Amul Kashmiri Kulfi offers a truly unforgettable indulgence.
9. Amul Rajasthani Kulfi
Amul Rajasthani Kulfi is a rich, traditional frozen dessert inspired by the royal flavours and dessert heritage of Rajasthan. Known for its luxurious use of milk, nuts, and aromatic spices, this kulfi captures the essence of classic Rajasthani sweets in a creamy, slow-frozen form. It offers a dense, velvety texture and a rich flavour profile that feels indulgent from the very first bite.
The kulfi features a thick malai base, made by reducing milk to achieve a naturally sweet, caramelized richness. True to Rajasthani culinary style, it is enhanced with the warm aroma of cardamom and the subtle golden hue of saffron, adding both depth and authenticity. Finely chopped almonds and pistachios bring an enjoyable crunch, making the kulfi not just creamy but texturally layered.
Served conveniently on a stick, Amul Rajasthani Kulfi is perfect for enjoying on hot afternoons, as a dessert after meals, or as a nostalgic treat that evokes the charm of traditional Indian mithai. Its royal flavours, aromatic spices, and premium nutty notes make it more than just an ice-cream — it’s a slice of India’s culinary heritage.
For anyone who appreciates classic Indian desserts, Amul Rajasthani Kulfi offers a beautifully balanced, culturally rich, and thoroughly enjoyable frozen indulgence.
10. Amul Rajbhog Kulfi
Amul Rajbhog Kulfi is a luxurious and traditional Indian frozen dessert that captures the essence of royal mithai in every bite. Inspired by the classic Rajbhog sweet, this kulfi blends rich dairy creaminess with aromatic spices and an assortment of premium dry fruits, creating a dessert that feels festive, indulgent, and culturally authentic. Its dense, slow-frozen texture ensures that each bite is smooth, velvety, and deeply satisfying.
At the heart of Amul Rajbhog Kulfi is a thick malai base, enriched with the fragrant notes of saffron (kesar) and cardamom (elaichi). These warm, aromatic flavours give the kulfi a golden hue and a distinct richness associated with royal Indian desserts. Generous bits of pistachios, almonds, and sometimes cashews are mixed into the base, adding a crunchy contrast to the creamy texture and enhancing the overall experience with natural nutty sweetness.
Served on a stick for easy enjoyment, Amul Rajbhog Kulfi is perfect for hot days, festive gatherings, or simply treating yourself to something special. It brings together the flavours of traditional Indian sweets and the refreshment of a frozen dessert, making it a favourite among all age groups. For anyone who loves classic Indian flavours with a premium touch, Amul Rajbhog Kulfi is an irresistible delight.Top of FormBottom of Form
11. Amul Mawa Malai Kulfi
Amul Mawa Malai Kulfi is a traditional Indian frozen dessert that brings the richness of mawa and malai together in a creamy, indulgent treat. Known for its dense texture and authentic taste, this kulfi captures the essence of classic Indian sweets, making it a favourite among those who enjoy rich, dairy-based desserts. Its slow-frozen consistency ensures every bite is smooth, velvety, and deeply satisfying.
At the heart of this kulfi is thick malai, combined with mawa (khoya) to provide a naturally sweet and creamy base. The addition of cardamom enhances the aroma and adds a warm, comforting flavour that perfectly complements the richness of the milk solids. Some variations include finely chopped nuts such as almonds and pistachios, offering a subtle crunch and an earthy, nutty note that balances the creamy sweetness.
Amul Mawa Malai Kulfi is served conveniently on a stick, making it ideal for on-the-go indulgence, after-meal desserts, or festive occasions. Its combination of traditional flavours, authentic preparation, and premium ingredients ensures a nostalgic and satisfying experience with every bite. For anyone seeking a classic Indian kulfi that is both rich and refreshing, Amul Mawa Malai Kulfi delivers the perfect blend of creamy indulgence and traditional taste.
12. Amul Pista Malai Kulfi
Amul Pista Malai Kulfi is a traditional Indian frozen dessert that combines rich, creamy malai with the nutty flavour of premium pistachios. Celebrated for its dense, velvety texture, this kulfi offers a nostalgic taste reminiscent of classic Indian sweets while delivering the refreshment of a frozen treat. It is a favourite among those who enjoy authentic kulfi with a balance of richness, sweetness, and nutty crunch.
The kulfi’s base is made from thick malai, slow-frozen to create a creamy, melt-in-the-mouth consistency. Premium pistachio pieces are generously embedded throughout, providing a subtle crunch and enhancing the natural nutty aroma. The combination of smooth malai and crunchy pistachios makes each bite a delightful mix of textures and flavours. A hint of cardamom adds a fragrant touch, elevating the traditional taste and making the kulfi more aromatic and indulgent.
Conveniently served on a stick, Amul Pista Malai Kulfi is perfect for enjoying anytime — whether as a cooling snack on a hot day, a dessert after meals, or a treat during festive occasions. Its authentic flavour, premium ingredients, and rich texture make it a timeless choice. For anyone who loves classic Indian kulfi, Amul Pista Malai Kulfi delivers an indulgent, refreshing, and truly satisfying frozen dessert experience.Top of FormBottom of Form
13. Amul Badam Kulfi
Amul Badam Kulfi is a traditional Indian frozen dessert that combines creamy richness with the aromatic flavour of premium almonds. Known for its dense and velvety texture, this kulfi delivers a nostalgic taste reminiscent of classic Indian sweets while providing the cool refreshment of a frozen treat. It is a favourite among those who appreciate authentic flavours, creamy indulgence, and a hint of nutty crunch.
At the core of this kulfi is rich malai, carefully slow-frozen to achieve a thick, smooth, and creamy consistency. Finely chopped badam (almonds) are embedded throughout, offering a subtle crunch and natural nutty sweetness in every bite. The combination of creamy malai and crunchy almonds creates a delightful contrast of textures that enhances the eating experience. A touch of cardamom adds a warm, fragrant note, further elevating the traditional flavour and making it authentically indulgent.
Conveniently served on a stick, Amul Badam Kulfi is perfect for enjoying anytime — whether as a cooling snack on a hot day, a dessert after meals, or a special treat during festive occasions. With its premium ingredients, rich texture, and classic taste, Amul Badam Kulfi is an ideal choice for anyone seeking a traditional, indulgent, and refreshing Indian frozen dessert.Top of FormBottom of Form
14. Amul Kaju Malai Kulfi
Amul Kaju Malai Kulfi is a luxurious frozen dessert that brings together the rich creaminess of malai with the premium flavour of cashews. A traditional Indian treat, this kulfi combines dense, slow-frozen milk with finely chopped cashews, creating a delightful balance of smoothness and nutty crunch. Its velvety texture and authentic taste make it a favourite among lovers of classic Indian frozen desserts.
The kulfi’s base is made from rich malai, carefully prepared to achieve a creamy, melt-in-the-mouth consistency. Premium kaju (cashew nuts) are mixed generously throughout, adding a subtle crunch and enhancing the natural nutty aroma. A hint of cardamom further elevates the taste, giving the kulfi a fragrant, traditional flavour that is both indulgent and comforting. This combination of creamy richness and nutty texture makes each bite a satisfying experience.
Conveniently served on a stick, Amul Kaju Malai Kulfi is perfect for enjoying on hot afternoons, after meals, or during festive occasions. Its premium ingredients, authentic preparation, and indulgent taste make it a memorable dessert choice. For anyone seeking the classic flavours of Indian kulfi with a nutty, luxurious twist, Amul Kaju Malai Kulfi delivers a refreshing, rich, and culturally authentic frozen treat.
