Introduction of Amul Ice Cream Products
Amul Ice Cream, a flagship brand under the Gujarat Cooperative Milk Marketing Federation (GCMMF), represents the essence of purity, taste, and innovation in India’s frozen dessert market. Launched in 1996, Amul entered the ice cream category with a simple yet powerful promise — “Real Milk. Real Ice Cream.” Over the years, the brand has transformed the Indian ice cream landscape by offering high-quality, affordable, and diverse products crafted from 100% pure milk.
Amul Ice Cream Products stands out from many competitors because it uses real milk fat instead of vegetable oil, giving its products a creamy, natural flavor that resonates with Indian consumers. The brand offers a vast and inclusive portfolio that caters to every segment — from traditional favorites to modern indulgences.
1. Classic Range
The Amul Ice Cream Classic Range represents the heart of India’s favorite dairy brand — simple, pure, and irresistibly delicious. Rooted in the philosophy of “Real Milk. Real Ice Cream,” this range captures the timeless appeal of traditional flavors made from 100% pure milk and cream. Designed for everyday enjoyment, the Classic Range combines quality, affordability, and nostalgia, making it a staple in homes across the country.
The lineup includes evergreen favorites such as Vanilla, Chocolate, Strawberry, Butterscotch, and Kesar Pista — each crafted to perfection with a creamy texture and authentic taste. Whether enjoyed as a quick dessert after meals or as a celebratory treat with family, these flavors evoke memories of childhood and togetherness. Amul Ice Cream Classic Range is available in multiple formats — cups, sticks, cones, bricks, and family tubs — ensuring there’s something for every age and occasion.
What sets this range apart is its unwavering commitment to purity. Unlike many competitors that rely on vegetable fat, Amul uses real milk fat, delivering the natural richness and flavor that consumers love. This authenticity has made the Classic Range synonymous with trust and quality, reinforcing Amul Ice Cream’s position as India’s most beloved ice cream brand.
Over the years, the Classic Range has evolved with improved packaging, enhanced creaminess, and consistent innovation — yet its core promise remains unchanged. It continues to bring people together through the simple joy of good taste, proving that some classics never go out of style. With every scoop, the Amul Ice Cream Classic Range celebrates the essence of India — pure, delightful, and timeless.
2. Cones & Cups
The Amul Ice Cream Cones & Cups range perfectly blends convenience, flavor, and fun — making it one of the most popular product categories in Amul’s extensive ice cream portfolio. Designed to suit the on-the-go lifestyle of today’s consumers, these formats bring a burst of happiness in every bite, whether enjoyed solo or shared with friends and family.
Amul’s Ice Cream Cones — such as the iconic Chocolate Magic Cone, Double Sundae Cone, and Black Forest Cone — combine crunchy waffle cones with layers of creamy ice cream, luscious sauces, and chocolate toppings. Each cone offers a multi-textured experience that appeals especially to the youth segment, delivering the right balance of indulgence and playfulness. These cones have become synonymous with youthful celebrations, street-side enjoyment, and quick dessert satisfaction.
On the other hand, Amul Ice Cream Cups focus on simplicity and nostalgia. Available in classic flavors like Vanilla, Strawberry, Chocolate, Butterscotch, and Kesar Pista, these small yet satisfying servings evoke memories of family gatherings, childhood treats, and everyday indulgence. The cups are crafted with 100% pure milk, ensuring superior taste and creamy texture, while maintaining Amul’s promise of purity and authenticity.
The cones and cups range also plays a vital role in Amul’s outreach — available across urban supermarkets and rural outlets alike. Affordable, hygienically packaged, and widely accessible, they embody Amul’s vision of making quality ice cream for every Indian household.
Whether it’s the joy of breaking into a crunchy cone or savoring a spoonful of creamy delight, Amul Ice Cream Cones & Cups bring the simple pleasure of real milk ice cream to life — anytime, anywhere.
3. Royal Treat Range
The Amul Ice Cream Royal Treat Range is where luxury meets tradition — a collection crafted for those who seek a richer, more indulgent ice cream experience. Introduced as part of Amul’s effort to elevate its product offerings, the Royal Treat range brings together premium ingredients, traditional Indian flavors, and Amul’s signature purity, all made from 100% real milk and cream.
This range features exquisite flavors such as Shahi Anjeer, Rajbhog, Kesar Pista Royale, Almond Fudge, and Choco Chips — each designed to deliver a royal experience with every scoop. Inspired by India’s rich culinary heritage, these variants blend the essence of traditional sweets and dry fruits with a creamy, modern texture. Whether it’s the nutty crunch of almonds, the sweetness of figs, or the aroma of saffron, every flavor tells a story of indulgence and celebration.
The Royal Treat range caters to consumers who appreciate the finer things in life. Its velvety consistency, elegant packaging, and superior taste make it an ideal choice for special occasions, family gatherings, or moments of personal reward. Beyond taste, this collection also reflects Amul’s ability to innovate while staying rooted in India’s diverse flavor traditions.
In a market filled with mass-produced frozen desserts, the Royal Treat range stands out for its authenticity and craftsmanship. It not only redefines indulgence for Indian consumers but also strengthens Amul’s position as a premium yet accessible brand.
Every scoop of Amul Ice Cream Royal Treat embodies sophistication, nostalgia, and the unmistakable richness of real milk — a true celebration of India’s royal taste legacy in a modern form.
4. Amul Sundaes
The Amul Ice Cream Sundaes range is a delightful celebration of indulgence, creativity, and flavor — crafted to turn ordinary moments into special memories. Designed for those who crave layered sweetness and texture, Amul’s Sundaes combine rich, creamy ice cream with luscious toppings, sauces, nuts, and fruits, creating a dessert experience that appeals to all age groups.
Each variant in the Sundae lineup — such as the Chocolate Sundae, Strawberry Sundae, Black Forest Sundae, and Mango Sundae — is a perfect blend of taste and presentation. Served in convenient, transparent cups, they showcase multiple layers of goodness: smooth ice cream, thick syrup, crunchy nuts, and sometimes even chunks of cake or fruit. The result is a visually appealing and satisfying treat that delivers a burst of flavor in every spoonful.
Amul Ice Cream Sundaes are especially popular among younger audiences and families, offering a fun, café-style experience at an affordable price. They bridge the gap between traditional ice cream cups and premium desserts, giving consumers a taste of indulgence without stepping into luxury pricing. Whether enjoyed at home, at Amul Scooping Parlours, or during festive gatherings, these Sundaes capture the joy of sharing and celebration.
What makes Amul Ice Cream Sundaes stand out is their balance of innovation and authenticity. True to Amul’s philosophy of using 100% pure milk, these desserts deliver genuine creaminess and freshness, free from artificial fats. With their enticing flavors, accessible packaging, and consistent quality, Amul Sundaes embody the brand’s mission to make happiness both affordable and delicious.
Simply put, Amul Ice Cream Sundaes are not just desserts — they are moments of pure joy layered in every scoop.
5. Family Packs & Tubs
The Amul Ice Cream Family Packs & Tubs range perfectly captures the spirit of sharing, celebration, and togetherness that defines the Amul brand. Designed for families and gatherings, these packs offer generous portions of Amul’s most beloved ice cream flavors — made from 100% pure milk — ensuring that everyone can enjoy a scoop of happiness at home.
Available in various sizes, from 500 ml mini tubs to 1-litre and 2-litre family packs, this range caters to every occasion — whether it’s a weekend dessert, a festive get-together, or a simple craving for something sweet. Popular flavors include timeless classics like Vanilla, Strawberry, Chocolate, and Butterscotch, as well as indulgent favorites such as Shahi Anjeer, Rajbhog, Kesar Pista Royale, and Black Currant. Each variant offers a smooth, creamy texture and authentic taste that comes only from real milk and premium ingredients.
The packaging is vibrant, durable, and designed to preserve freshness, making it ideal for storage and repeated use. Amul Ice Cream tubs not only provide convenience but also excellent value for money — reinforcing the brand’s promise of quality and affordability for every Indian household.
These family packs have become a symbol of shared happiness — a dessert that brings people together at the end of a meal, during celebrations, or on casual evenings. Their accessibility through local retailers, supermarkets, and Amul Scooping Parlours ensures that premium-quality ice cream is within everyone’s reach.
With its wide variety, creamy richness, and trusted purity, Amul Ice Cream Family Packs & Tubs continue to embody the brand’s essence — delivering “Real Milk. Real Ice Cream.” for every home and every occasion.
6. Novelties & Bars
The Amul Ice Cream Novelties & Bars range represents the brand’s innovation in creating on-the-go indulgences that combine flavor, convenience, and nostalgia. Designed for all age groups — from children to adults — these treats are perfect for satisfying quick cravings with a touch of fun and freshness.
Amul Ice Cream novelties include a wide variety of sticks, bars, and choco-coated delights, available in both classic and premium versions. Favorites like Choco Crunch, Almond Bar, Tricone, and Vanilla Magic have become household names, offering creamy textures coated with rich chocolate or crunchy nuts. The Amul Cassata, a timeless favorite, stands out as a layered dessert blending multiple flavors and textures — a nostalgic reminder of traditional Indian celebrations.
Each product is made from 100% pure milk, ensuring authentic creaminess and superior quality. The novelties are crafted to deliver the perfect balance between sweetness, smoothness, and refreshment, aligning with Amul’s commitment to purity and taste. These ice creams are widely available across India through local stores, kiosks, and Amul Scooping Parlours, making them accessible to consumers from all walks of life.
Amul has also expanded the novelty segment by introducing innovative combinations such as Brownie Bar, Dark Chocolate Stick, and Butterscotch Crunch, targeting modern consumers looking for gourmet-style desserts at affordable prices.
By combining classic favorites with inventive flavors and appealing packaging, Amul’s novelties and bars have become symbols of everyday joy — offering a pocket-sized indulgence that brings smiles to millions. Each bite reflects Amul’s promise: pure, creamy, and delicious ice cream made from real milk, making these novelties not just desserts but moments of delight.
7. Sugar-Free & Health-Friendly
The Amul Ice Cream Sugar-Free & Health-Friendly Range showcases Amul’s ability to evolve with changing consumer lifestyles while staying true to its commitment to quality and innovation. As health consciousness continues to rise, especially among urban consumers and the fitness-oriented generation, Amul Ice Cream recognized the need for indulgence without compromise — leading to the creation of a range of ice creams designed for guilt-free enjoyment.
Amul’s Sugar-Free Ice Creams cater specifically to diabetics, calorie-conscious individuals, and those seeking healthier dessert alternatives. These Amul Ice Cream products are sweetened using low-calorie sugar substitutes such as maltitol or sucralose, ensuring that the sweetness remains satisfying without the added sugar load. Despite the health-focused formulation, the taste, creaminess, and texture are consistent with Amul’s signature dairy richness — proving that “healthy” doesn’t have to mean “boring.”
The range includes popular flavors such as Sugar-Free Vanilla, Strawberry, and Chocolate, along with innovative options like Kesar Pista and Butterscotch, offering variety without sacrificing flavor. Amul Ice Cream has also explored probiotic and low-fat formulations, appealing to consumers who prioritize digestive wellness and balanced nutrition.
Through this health-friendly range, Amul has positioned itself as a pioneer in inclusive indulgence, ensuring that everyone — including those with dietary restrictions — can experience the joy of ice cream. The brand’s focus on natural ingredients, 100% pure milk, and nutritionally balanced recipes reinforces its trust and legacy in the Indian dairy market.
By blending innovation, taste, and wellness, the Amul Sugar-Free & Health-Friendly Ice Creams redefine what dessert can mean — a perfect fusion of pleasure and mindful eating, crafted for the modern, health-conscious Indian consumer.
8. Amul Scooping Parlours
Amul Scooping Parlours represent the brand’s vision of bringing the joy of pure, creamy, and indulgent dairy-based desserts directly to consumers in a vibrant and engaging way. Introduced as part of Amul’s expansion into retail experience outlets, these parlours serve as brand experience centers, allowing customers to not only taste but also connect emotionally with the Amul legacy — “The Taste of India.”
Located across malls, high streets, campuses, and highways, Amul Scooping Parlours offer a delightful escape into the world of dairy goodness. They serve a wide variety of Amul Ice Creams, including cones, sundaes, floats, milkshakes, and exclusive scooping flavors that are often unavailable in packaged retail. The menu is designed to appeal to all age groups — from children relishing their favorite chocolate sundae to adults savoring traditional Indian-inspired flavors like Shahi Anjeer, Rajbhog, or Kesar Pista.
Beyond ice creams, many parlours also feature Amul Café-style menus, offering hot and cold beverages, sandwiches, and pizzas prepared using Amul’s wide dairy portfolio — butter, cheese, and milk. This creates a holistic Amul food experience that reinforces the brand’s position as India’s leading dairy innovator.
The Scooping Parlour concept also plays a strategic marketing role by enhancing brand visibility, loyalty, and consumer engagement. Each parlour serves as a local ambassador of Amul’s values — purity, taste, and affordability — while promoting entrepreneurship through Amul’s franchise model.
In essence, Amul Scooping Parlours are not just ice cream stores; they are mini celebrations of India’s dairy heritage. They transform everyday indulgence into a memorable brand experience — one scoop, one smile, and one story at a time.
9. Seasonal, Festive Limited Editions & Regional Flavors
Amul Ice Cream’s Seasonal, Festive Limited Editions and Regional Flavors showcase the brand’s deep understanding of India’s diverse cultural and culinary landscape. While Amul has always been synonymous with purity and taste, its regional and seasonal offerings have allowed it to connect with consumers on an emotional, local level — celebrating the country’s unique flavors, traditions, and festivals through ice cream.
These Limited Edition launches often coincide with festive seasons or special occasions, such as Mango Magic during summer, Dry Fruit Delight during Diwali, or Strawberry Carnival during the winter harvest season. By aligning with seasonal availability and consumer moods, Amul reinforces its reputation for freshness and innovation.
During summer, Amul delights consumers with fruit-inspired treats like Mango Magic, Strawberry Carnival, and Litchi Bliss, crafted from the freshest seasonal fruits. These offerings not only highlight the brand’s commitment to quality but also evoke a refreshing sense of nostalgia for India’s quintessential summer delights.
As the festive season arrives, Amul’s ice cream range takes on a celebratory twist. Special editions such as Kesar Badam, Dry Fruit Delight, Gulab Jamun Ice Cream, and Shahi Anjeer become popular choices during Diwali, Holi, and Raksha Bandhan, capturing the essence of traditional Indian sweets in a creamy frozen form. The flavors are designed to bring families together — turning every festive moment into a sweet celebration.
Amul’s limited editions also coincide with national events or cultural festivals, such as Independence Day or Navratri, where themed packaging and localized promotions add to the excitement. This strategy not only boosts seasonal sales but also strengthens the emotional connection between the brand and its consumers.
Equally impactful are Amul Ice Cream Regional Flavors, which draw inspiration from traditional Indian desserts and ingredients. Offerings such as Rajbhog, Shahi Anjeer, Kesar Pista, Malai Kulfi, and Gulab Jamun Ice Cream evoke nostalgia while catering to evolving urban palates. These flavors capture the essence of local Indian sweets and reimagine them in creamy, frozen form — bridging the gap between heritage and modern indulgence.
Amul’s regional innovation strategy also celebrates India’s food diversity, launching state-inspired products like Amul Mysore Pak Ice Cream, Amul Thandai, or Amul Meetha Paan in select markets. Each product is crafted to appeal to specific taste preferences, reinforcing Amul’s presence across the length and breadth of the country.
Through these limited and regional editions, Amul not only keeps its product portfolio exciting and dynamic but also creates a sense of anticipation and emotional connection with its consumers. Every scoop becomes a celebration of India’s rich culinary heritage — reaffirming Amul’s position as the brand that truly speaks the language of Indian taste.
