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Sustainability in the Spotlight: The Success of Samsung’s Marketing Campaign

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Introduction to Samsung Samsung, a multinational conglomerate, has gained widespread recognition for its expansive array of products and services. Originating in South Korea in 1938, Samsung has emerged as one of the most influential and expansive companies globally. Its operations span diverse sectors, encompassing consumer electronics, mobile devices, home appliances, semiconductors, and beyond. A driving …

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From ‘1984’ to ‘Privacy on iPhone’: The Story of Apple’s Unforgettable Marketing Campaigns

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Introduction to Apple Apple Inc. is a renowned multinational technology giant headquartered in Cupertino, California, in the United States. The company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple has become one of the world’s most prominent and influential companies due to Apple marketing campaigns. Apple is renowned …

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