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From ‘1984’ to ‘Privacy on iPhone’: The Story of Apple’s Unforgettable Marketing Campaigns

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Introduction to Apple Apple Inc. is a renowned multinational technology giant headquartered in Cupertino, California, in the United States. The company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. Apple has become one of the world’s most prominent and influential companies due to Apple marketing campaigns. Apple is renowned …

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The Traditional Marketing Power in Digital World

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Introduction Traditional marketing refers to the conventional methods of promoting and selling products or services. It includes television and radio commercials, print advertisements (newspapers, magazines, billboards, flyers), direct mail, telemarketing, and trade shows. Typically, designers create these methods to reach a large audience. It generates brand awareness and interest in a product or service. Traditional …

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