Indian Brands – Top 10 Best Indian Brands

India is a country of diverse cultures. It has had many traditions for decades. Many companies have come up with various products to satisfy their consumers. Some products have become brands now and ruling the Indian market for decades. The list of famous top 10 Indian brands are –

Here is the List of the Top 10 Indian Brands

1. Amul

Amul is the biggest name in India in the FMCG industry. Its marketing strategy caters to social issues of the common man, political and national issues which were loved by the audience. The Amul Girl icon featured in television, newspaper, and billboard ads showcasing social issues with creative and punchy catchphrases has made Amul the sensation of India with its slogan “The Taste of India”.

Amul has various products on its list like milk, ice-creams, biscuits, cookies, chocolates, and other milk products which are very famous and has earned a huge profit for Amul in decades. It has become India’s largest world producer of milk and milk products. Some of the best ad campaigns of Amul are –

i) Amul Ice cream – Chalo Chalo (2021)

ii) Har Bite Mai Amul Doodh

iii) Har Ghar Amul Ghar

iv) Frostik

v) C’mon C’mon

2. Asian Paints

This multinational paint company manufactures, sells, and distributes paints and other related products to its customers. It has become India’s largest and Asia’s third-largest paint corporation. Asian Paints has used the concept of home and home décor which is successful for every Indian people. It is one of the best Indian Brands in the world in terms of the paint business.

Its brand mascot “Gattu” which is an icon now created by the legendary RK Laxman found the emotional sentiments of the middle-class population. he was only used in print and tv ads in the 1900s.

Their campaign focuses mostly on festivals and other occasions like childbirth, marriage, etc. The taglineHar Ghar Kuch Kehta Hai created by Ogilvy became an instant hit with the audience. Some of the best ad campaigns for Indian brands are –

i) Asian Paints Where The Heart Is

ii) Donate a Wall by Asian Paints and St+Art (2017)

iii) Mera Wala Blue

iv) Har Ghar Kuch Kehta Hai

v) Ace Shyne – Shyne wala paint

3. Fevicol

Fevicol is an adhesive brand owned by Pidilite Industries Limited. It has various products portfolio like Fevicryl(arts and crafts), Fevikwik(instant glue), Fevistick(glue-stick), Dr. Fixit, M-seal for domestic use, Marine Fevicol and Fevicol SpeedX for industrial use. Its brand mascot two elephants pulling a ball together on a yellow background comes straight to your mind. It is one of the best Indian brands in the world in the adhesive business.

Catchy phrases from Fevicol TV ads include “Dum Laga Kar haisya, zor laga kar haisya“; “Fevicol ka mazboot jodh hai, tootega nahi“. Their marketing strategy is used as a metaphor for strong bonding or stubborn stickiness, with numerous instances in Bollywood movies, topical jokes, and mundane conversations. “Fevicol Se” was the title of a song from the film Dabangg 2. PM Narendra Modi defined Indo-Japan friendship in his speech as “fevicol se bhi mazboot jod”.

The famous tagline is “fevicol aise jod lagaye ache se acha naa tod paaye to Barson se Barson Tak”. Some of the best ads for Indian brands include –

i) Dum Laga ke Haisha

ii) Moochwali

iii) Egg

iv) Cliffhanger

v) Mazboot jod ka mazboot reminder by Fevicol

4. Dabur

Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad. It manufactures Ayurvedic medicine and natural consumer products and is one of the largest fast-moving consumer goods (FMCG) companies in India. It is one of the best Indian Brands in the world in terms of Ayurvedic products.

Dabur operates in consumer products like Haircare, Oral care, Healthcare, Homecare, skincare, and Foods. It has an exclusive supply chain network, covering 6.7 retail outlets in urban and rural areas. Dabur is a leading producer of Ayurveda with 250+ herbal and ayurvedic products.

Dabur’s FMCG sector includes 5 flagship brands with distinct identities-Dabur for being the master brand of natural healthcare products, Vatika for premium personal care, Hajmola for best digestive products, Real for fruit juices, and beverages, and Fem for skincare products.

Dabur’s marketing strategy aims at continuing its brand image by providing a variety of products and using print media and sales promotion for reaching out to its customers. Dabur already holds on to print and television advertising and recently is planning to take over digital media as a medium for advertising its products. They have started to focus a lot on improving the website to improve the user experience. Customers can order anything and explore a range of products from their website homepage. Dabur already had its presence in online and offline stores. E-commerce websites like FMCG titan, Snapdeal, Flipkart, Amazon, BigBasket, Grofers, etc, all were and are selling Dabur products.

The best marketing campaigns of Dabur are –

i) #AcchaiKiMithaas

ii) Shuddhata Sabke Liye

iii) Mitti se jude

iv) Photocopy Nahi, Chuno Asli Amla, Dabur Amla

v) Ghar Ghar Ban Gaya Dawai Ki Dukaan

5. Parle

Parle Products is an Indian multinational food processing company, based in Mumbai. It is best known for the biscuit brand Parle-G. In 2019, it had a 70% share of the global biscuit market. As of 2020, According to Nielsen, Parle-G is the best-selling biscuit brand in the world. Parle officially made over 2 Billion dollars in biscuit sales in a single year which makes them the largest biscuit seller in the world in November 2022.

Parle has a wide variety of products to offer. It has categorized its offerings into biscuits, confectionery, snacks, and premium Platina range. In 1982, Parle G launched its first-ever TVC for Doordarshan with the slogan ‘Swaad Bhare Shakti Bhare’ conceptualized by Everest Brand Solutions.

Parle brand uses all sources of promotion like TV, newspaper, online ads, etc. The Parle G biscuit introduced the promotions of its mascot, Neerja Despande, the young girl on the Parle G products. The brand uses taglines like ‘Bharat ka Apna Biscuit’ and ‘Melody Itni Chocolaty Kyun Hai’ to excite the emotions of its customers.

Parle has sponsored shows like Shaktimaan, Chotta Bheem, and numerous others events across multiple channels. It has signed popular names like Aamir Khan and Hrithik Roshan to promote Monaco and Hide Seek biscuits respectively.

The best marketing campaigns of Parle are –

i) #GManeGenius

ii) Parle – Naam Toh Suna Hi Hoga

iii) You Are My Parle G

iv) Roko Mat, Toko Mat

v) Wahi Pehli wali baat

6. Britannia

Britannia Industries Limited is an Indian company specializing in the food industry, part of the Wadia Group headed by Nusli Wadia. Founded in 1892 and headquartered in Kolkata, it is one of India’s oldest existing companies and is best known for its biscuit products. The company sells its Britannia and Tiger brands of biscuits, bread, and dairy products throughout India and abroad.

The company’s principal activity is the manufacture and sale of bakery products including biscuits, bread, cakes, and rusk, and dairy products including milk, butter, cheese, ghee, and dahi. The brand names of Britannia’s biscuits include VitaMarieGold, Tiger, Nutrichoice, Good Day, 50 50, Treat, Pure Magic, Milk Bikis, Bourbon, Nice Time, Little Hearts, and Toastea among others.

In 2006, Tiger, the mass market brand, realized $150.75 million in sales, including exports to the U.S. and Australia. The company has roped in Bollywood actor Salman Khan to endorse its range of ‘Tiger’ brand of biscuits.

It employs various advertising strategies in its promotional marketing mix, including television commercials, print advertisements, and billboards. They have negotiated deals with celebrities to market its brand. However, the deals have varied depending on the product.

The best marketing campaign of Britannia are –

i) Bourbon

ii) #Britannia khao world cup jao

iii) #Khushiyon ki zidd Karo – Good Day

iv) Don’t Dare Compare

v) #GoNuts

7. Godrej

Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, which is managed and largely owned by the Godrej family. It was founded by Ardeshir Godrej and Pirojsha Burjorji Godrej in 1897 and operates in sectors including aerospace, home appliances, chemicals, construction, electronics, real estate, consumer products, industrial engineering, appliances, furniture, security solutions, infotech, and agricultural products. Its subsidiaries and affiliated companies include Godrej Industries and its subsidiaries Godrej Consumer Products, Godrej Agrovet, and Godrej Properties, the private holding company Godrej & Boyce Mfg. Co. Ltd.

Godrej spends a huge amount of money on its advertising and promotional activities. Its activities include television ads, newspapers, magazines, billboards, hoardings, and pamphlets. Over the years, Godrej has roped onto famous personalities and Bollywood stars to play the role of their brand ambassadors. Godrej has it famous tagline called “Ideas that Makes Life Better”,

The best marketing campaigns of Godrej are –

i) Everyday Joys- Jahaan Khushiyan Badi Hoti Hai

ii) #GoLiveFreely

iii) Peace of Mind

iv) Tum Hi Ho No. 1

v) For The Great Indian Family

8. Nykaa

Nykaa is an Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai. It sells beauty, wellness, and fashion products across websites, mobile apps, and 100+ offline stores. In 2020, it became the first Indian unicorn startup headed by a woman.

Nykaa sells products that are manufactured in India and internationally. In 2015, the company expanded from online-only to an omnichannel model and began selling products apart from beauty. As of 2020, it retails over 2,000 brands and 200,000 products across its platforms.

It has three offline store formats called Nykaa Luxe, Nykaa On Trend, and Nykaa beauty Kiosks. The Luxe format features international luxury beauty brands like Huda Beauty, MAC, Dior, and Givenchy along with Nykaa Beauty, the in-house collection of beauty products. The Nykaa On Trend format has products curated by category basis their popularity.

Nykaa makes use of all digital platforms to reach its target audience, including content marketing, influencer marketing, social media, email marketing, and many other SEO techniques that keep them on top of all cosmetics-related google searches.

The best marketing campaigns of Nykaa are –

i) #WhatMakesYourBeautiful

ii) #BreakTheHashtag

iii) #AllThatYouLove

iv) #YourStyleOfLove

v) A Million Nakhras

9. Lakme

Lakmé is an Indian cosmetics brand, owned by Hindustan Unilever. It was named after the French opera Lakmé, which itself is the French word for goddess Lakshmi who is renowned for her beauty. It was started in 1952 as a 100% subsidiary of Tata Oil Mills, famously after Prime Minister Jawaharlal Nehru was concerned that Indian women were spending precious foreign exchange on beauty products and persuaded JRD Tata to manufacture them in India.

Lakmé mainly sells colored cosmetics products like lipsticks, eyeliners, and skincare cream. In December 2018, it launched its e-commerce platform. As of 2021, Lakmé runs 485 beauty salons under Lakmé Lever. The company is the title sponsor for Lakme Fashion Week (LFW), a bi-annual fashion week that takes place in Mumbai.

Lakmé has Shraddha Kapoor, Kajol Devgn, Kareena Kapoor, and Ananya Pandey as brand ambassadors. Lakme uses traditional and digital marketing to promote its products. Its ad campaigns are advertised via television, newspaper, fashion magazines, and billboards. They make use of social media platforms like Twitter, Facebook, and YouTube to endorse their products. They have adopted an aggressive marketing strategy which has helped the company to gain the trust of their customers.

The best marketing campaigns of Lakme –

i) #FaceAppChallenged

ii) Good Hair Day – Trendy Look, Trending Mood

iii) Colours of love

iv) 1990: Lakme Designer

v) 9 to 5 CC Cream Look

10. Airtel

Bharti Airtel Limited, commonly known as Airtel, is an Indian multinational telecommunications services company based in New Delhi. It operates in 18 countries across South Asia, Africa, and the Channel Islands. Currently, Airtel provides 4G and 4G+ services all over India and 5G services in selected cities. Currently offered services include fixed-line broadband, fixed-line telephone, mobile telephone, satellite television, payment banks, digital television, internet television, and voice services depending upon the country of operation. Airtel had rolled out its VoLTE technology across all Indian telecom circles. It is the second-largest mobile network operator in India and the second-largest mobile network operator in the world.

Jingles like “Har Ek friend Jaruri Hota hai”, “Jo Tera hai, Wo Mera hai” for Gen Z have worked brilliantly for them. Taglines like “one-touch Internet” attract Gen X and elders. Airtel has done several such campaigns with taglines like “Sab Kuch Karo, Fir Sahi Chuno”. Famous personalities like Shahrukh Khan, Sachin Tendulkar, A R Rahman, and Vidya Balan have endorsed the brands which have built a positive image among the people. It follows a “matchbox strategy” with which it expands regularly in rural India.

They sponsor various events like Cricket matches, Grand Prix, etc, and organize events like Airtel Delhi Half Marathon, etc under their community development program and brand promotion. Airtel has got a good presence on social media like Facebook, Twitter, etc. Which it uses for its service promotion and to solve queries of customers. Airtel engages in public relations like Education campaigns, girl’s child awareness campaigns, etc.

The best marketing campaigns of Airtel are –

i) Sab Kuch Try Karo, Fir Sahi Chuno

ii) 4G Girl

iii) Har Ek Friend Zaroori Hota Hai

iv) #airtelthanks

v) No Boundaries

These are the best Indian brands that have become popular through their best marketing campaigns.

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