International Brands – Top 10 Best International Brands

I have listed the top 10 best international brands all over the world. There are many successful marketing campaigns over the world. Many companies have become brands all over the world with these marketing campaigns. People just recognize their brand and purchase their products; they do not require any marketing after creating a brand name in the market. I will give you some examples of marketing to understand better.

Here is the List of the Top 10 International Brands

1. Nike

The sportswear mogul has become popular with “Just Do It” slogan and became dominant in the sportswear industry for decades. Nike is known for inspirational, motivational, aspirational, and emotional branding. It features celebrity athletes, professional teams, and college athletic teams through sponsorship agreements. It is one of the best international brands in terms of the shoe market in the world.

Their marketing strategies have earned them a huge profit and made them a recognizable brand in the world. The best and most successful ad campaigns are –

i) Charles Barkley’s “I Am Not a Role Model” (1993)

ii) Tiger Woods “Hello World” (1996)

iii) Kobe Bryant “Love Me or Hate Me” (2006)

iv) Equality (2017)

v) What are girls made of? (2017)

Nike Logo

2. McDonald’s

McDonald’s has been a global fast-food brand using innovative marketing strategies. It has used usual media (television, radio, and newspaper), billboards, and signage and sponsored sporting events ranging from FIFA World Cup to Olympic Games.

McDonald’s has used various slogans for its advertisement in various countries to promote their brand. In India, it has used slogans like “McDonald’s mein hai kuch baat. (October 13, 1996 – 1999)”, “Every time a good time (1999–2003)”, “I’m lovin’ it (2003–present)”.

Happy Meals for children, combo offers, lunch menus, family meals, and meals for two have been greatly successful offers by McDonald’s. Some of the best ad campaigns of McDonald’s are –

i) Hands Full (2018)

ii) Search It (2017)

iii) Bevin Burger’s Facebook live (2016)

iv) The Big Mac’s 50th Birthday (2018)

v) Pay with lovin’ (2015)

3. Apple

It is an American multinational technology company that has its headquarters in Cupertino, California, United States. It is the largest technology company by revenue (totaling US$365.8 billion in 2021) and, as of June 2022, is the world’s biggest company by market capitalization, the fourth-largest personal computer vendor by unit sales, and the second-largest mobile phone manufacturer.

Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple Computer Company on April 1, 1976, to develop and sell Wozniak’s Apple I personal computer. Apple has used amazingly effective marketing campaigns to attract customers. Customers have too much influence on apple products that they do not care about the cost of products. They just buy apple products by seeing the quality of the product. It is one of the best smartphone international brands in the world

The best marketing campaign includes –

i) Think Different (1997)

ii) Silhouette (2003)

iii) Super Bowl (1984)

iv) Get a Mac (2005)

v) Romeo and Juliet (2016)

4. Domino’s Pizza

CEO Russell Weiner founded Domino’s Pizza, Inc., trading as Domino’s, an American multinational pizza restaurant chain in 1960.

In late 1986, Group 243 Inc created a character called the Noid which was well known for its advertisements that hired Will Vinton Studios to produce the television commercials. Beginning in 1973, Domino’s Pizza offered a guarantee to customers that their pizza would be delivered within 30 minutes of placing an order or they would receive the pizza free.

This campaign made Domino famous worldwide. Many such other campaigns are –

i) The Official Food of Everything (2007)

ii) Paving for Pizza (2018)

iii) The Wedding Registry (2017)

iv) Staying at home with Jimmy Bullard (2019)

v) Lost for words (2016)

Dominos Logo

5. Starbucks

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world’s largest coffeehouse chain. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks.

They have used attractive marketing campaigns to attract customers –

i) Meet me at Starbucks

ii) Red Cup art (2016)

iii) Upstanders

iv) Unicorn Frappuccino (2017)

v) Starbucks Stories – To be Human (2019)

6. Vodafone

It is a British multinational telecommunications company. It owns and operates networks in 22 countries and partner networks in 48 countries by November 2020. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate clients in 150 countries.

The company’s global advertising has used the slogan ‘The future is exciting. Ready?‘ in 2017. The previous slogan, in 2009, was ‘Power to You‘. The best marketing campaigns that made Vodafone famous are –

i) The Network ad

ii) ZooZoos ad

iii) Irrfan ads

iv) Happy To Help ad

v) Supernet ad

7. Pepsi

Pepsi is a carbonated soft drink manufactured by PepsiCo. Caleb Bradham was created and developed in 1893. It was introduced as Brad’s Drink and renamed Pepsi-Cola in 1898 and shortened to Pepsi in 1961.

From the 1930s through the late 1950s, “Pepsi-Cola Hits The Spot” was the most commonly used slogan in the days of old-time radio, classic motion pictures, and the early days of television. Its jingle was used in many different forms with different lyrics. Pepsi has been featured in several films.

There are many of Pepsis’s best marketing campaigns that are very famous –

i) Ray Charles Pepsi Diet (1991)

ii) Cindy Crawford (1992)

iii) New Generation con Michael Jackson (1984)

iv) Pepsi – Dinner (1995)

v) Joy of Pepsi

8. Coca-Cola

Its advertising has “been among the most prolific in marketing history,” with a notable and major impact on popular culture and society. Coca-Cola advertises through direct marketing, web-based media, social media, text messaging, and sales promotions.

The Coca-Cola Company is an American multinational beverage corporation founded in 1892, best known as the producer of Coca-Cola. The Coca-Cola Company manufactures, sells, and markets other non-alcoholic beverage concentrates, syrups, and alcoholic beverages.

The best marketing campaigns are –

i) Holidays Are Coming Christmas Campaign (1995)

ii) Share a Coke Campaign (2013)

iii) Taste the Feeling Campaign

iv) Open to Better Campaign (2021)

v) The Friendship Experiment

9. Spotify

Spotify is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active users, including 195 million paying subscribers, as of September 2022.

Spotify has gained popularity through its best advertising campaigns –

i) All Ears on You

ii) Singalong

iii) Feels Like A Party!

iv) Break-up Beats

v) Music for every mood (2019)

10. Samsung

The Samsung Group is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. Samsung was founded by Lee Byung-Chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail.

SamsungOne was designed to be used across Samsung’s diverse device portfolio to focus on legibility for everything from smaller devices like smartphones to larger connected TVs, or refrigerators and Samsung marketing and advertisements. Samsung Electronics spent an estimated $14 billion (U.S.) on advertising and marketing in 2013. It has made a mark on the international brand list.

The best marketing campaigns of Samsung are –

i) #OverToYou

ii) Like it, reveal it, win it (2011)

iii) The Galaxy 11

iv) Useless bid (2012)

v) The Smart Phone Line

These are the best international brands that have become popular through their best marketing campaigns.

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